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In the Silence of Words – Act I, Scene 1 23/11/2009

Posted by Cendrine Marrouat in English, In the Silence of Words, Writing.
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I have decided to make my first play, “In the Silence of Words”, available for all my readers. I will publish a new scene every week.

NB: “In the Silence of Words” was copyrighted by the Canadian Intellectual Property Office on March 29, 2007.

IN THE SILENCE OF WORDS

A play in three acts

by

Cendrine Marrouat

© 2007

5th draft

CAST OF CHARACTERS

Cassandra Philip ………………  She is the main character. 30 year-old.

Daniel Philip …………………..   Cassandra’s father. He is 58.

Oliver Auffret …………………   Cassandra fiancé of five years. He is 31.

Amadi Crawford ……………..  Cassandra’s best friend. She is 30 and of mixed race.

Angelica Helori ………………    Cassandra’s aunt and mother’s twin sister. She is 56.

Celeste Davison ……………..    A poet and writer. She is 55.

Myriam Philip-Helori ………    Cassandra’s mother and Angelica’s twin. She died a few days ago. She is 56.

Father Gibrerson …………….    A priest who conducts the funeral service.

Setting: The play takes place in a church then in Cassandra and Oliver’s apartment.

Time: The present. Beginning of September.

In the Silence of Words

ACT I -SCENE I

(The lights rise on a funeral service in church. A white cross is displayed in the background. In front of it, there is a podium with a microphone. Main-character CASSANDRA PHILIP walks to the podium holding a letter.  DANIEL PHILIP, ANGELICA HELORI, AMADI CRAWFORD, and OLIVER AUFFRET are seated on a bench near a casket. They look sad and very tired. A few attendees are seated in the audience.)

CASSANDRA
Thank you all for being here today. Last night, I was thinking about my mother, and what to say and how to say things. But, it wasn’t easy. I tried to write a message. (slowly unfolding a piece of paper) I heard some people say that death is a continuation of life. That when people die, they go to Heaven or Hell, depending on what they have done through their lives. I do not know about that. (sobs are heard) My mother was a brilliant student. She was very smart and hard-working. She worked all her life to give me a good education, to show me how I could achieve my goals and be successful. (looking at DANIEL and smiling) She was so much in love with my father! (stops reading) I remember one morning. I, I must have been three. I was seated on the floor at my parents’ house. I heard my dad call my name. I stood up and, and walked to the kitchen. And there they were, holding each other, my mom smiling like an angel. My father was smiling back at her… The best memories I have of my mother… They are those smiles, the smiles she gave my father when she looked at him. And, and the smiles he gave back to her, every time… I… (sobs) I… cannot describe how good it feels to think about them. And that’s what I want to remember – the good things. The truth is, Mother, you have been loved… and, and I think that’s what matters the most. So, be at peace now.

(She looks at the audience and sits down. FATHER GIBRERSON takes her place.)

FATHER GIBRERSON
Thank you, Cassandra. It was a very nice speech. Very interesting.

CASSANDRA
Thank you, Father.

FATHER GIBRERSON
You are right. We only ought to remember the good times. And now, let us honor the memory of Myriam through a moment of silence. Please, rise. (pause) May God bless this soul. Amen!

(They all stand up; a few people quietly offer their condolences. ANGELICA starts crying. AMADI is the last person to stand in line.)

AMADI
Cass, are you okay?

(They hug.)

CASSANDRA
I think so. I’m glad you came.

AMADI
(smiling)
It will take some time. But I know you’ll be fine.

CASSANDRA
That’s what they say, anyway. Life goes on…

AMADI
You are a strong woman.

CASSANDRA
(looking at the casket)
I haven’t cried yet…

FATHER GIBRERSON
It’s time now. You may carry the coffin outside.

(DANIEL, OLIVER, and two undertakers exit with the casket. Only CASSANDRA and AMADI are left onstage.)

AMADI
Some people cry too much.

CASSANDRA
I think I’ll sit here for a bit.

AMADI
Well, people are waiting for you.

CASSANDRA
(sighing)
They can go on without me.

AMADI
But, they need you…

CASSANDRA
But, I don’t… I know… I have to… I’m coming.

(OLIVER enters.)

OLIVER
Sweetie? It’s getting late… Please…

CASSANDRA
Yes.

OLIVER
Please…

CASSANDRA
I know!

(AMADI shakes her head.)

OLIVER
Ok! Ok!

(He exits and ANGELICA enters.)

ANGELICA
I knew I would find you here.

CASSANDRA
Just give me a few minutes.

ANGELICA
Sure. But, please… Your father is getting –

AMADI
Do you want me to stay here with you?

CASSANDRA
No, please. I just need to be alone.

AMADI
That’s fine.

(AMADI and ANGELICA exit.)

CASSANDRA
What to do? What to do? I can’t –

(FATHER GIBRERSON enters.)

FATHER GIBRERSON
Cassandra, I know it must be very difficult for you…

CASSANDRA
(not looking at him)
Father, I’m sorry.

FATHER GIBRERSON
Do not apologize. It’s normal to want to be alone.

CASSANDRA
I know you need to finish –

FATHER GIBRERSON
Shhhh… It is alright. Please, take a few minutes for yourself, if you wish. I do not mind waiting a little bit.

CASSANDRA
Thank you, Father.

FATHER GIBRERSON
(grabbing her hand)
Cassandra, your mother was dear to my heart. She will be missed. I know she is in Heaven, now.

(Long pause.)

CASSANDRA
Does it really matter?

FATHER GIBRERSON
I believe so.

CASSANDRA
Does she know that?

FATHER GIBRERSON
Do you want to say a prayer? (CASSANDRA shakes her head) Very well then, I shall give you a few minutes.

(DANIEL enters.)

DANIEL
Oh, Father, you are here.

FATHER GIBRERSON
I shall wait outside. You both need a few minutes alone.

(FATHER GIBRERSON exits.)

DANIEL
What are you doing, sitting here? We need to end that.

CASSANDRA
You do! I need –

DANIEL
We all need something.

CASSANDRA
Yes, I know. Just give me a moment.

DANIEL
A moment for what?

CASSANDRA
A moment of peace.

DANIEL
Come on now, Cassy!

CASSANDRA
Dad!

DANIEL
We are all waiting for you!

CASSANDRA
As if I didn’t know that!

DANIEL
Then, move it!

CASSANDRA
Dad, I’m coming! I said I needed a moment.

DANIEL
Don’t be too long. I do NOT have the whole day.

(DANIEL exits.)

CASSANDRA
Yes Dad! I know. I’m coming.

(AMADI re-enters)

CASSANDRA (Cont’d)
I’m coming! Why can’t I be left alone for one minute? Sorry, Amadi. I thought it was my dad. I’m so tired!

AMADI
It’s okay. I know it’s not easy.

CASSANDRA
I’m too tired to even realize that. And my dad…

AMADI
(sitting next to CASSANDRA)
Shhhh. Let your dad… be your dad.

CASSANDRA
(looking around)
It’s a nice church. Of all these years, I’d never noticed…

AMADI
Yes, it was the right place.

CASSANDRA
And the song… It was her favorite song.

AMADI
It still is. It will always be.

CASSANDRA
I remember… I remember the first day I came back from high school. She was standing in the doorway, expecting me. My father was still at work. She just held me and we stayed there… on, on the porch… without a word, for at least five minutes…

AMADI
(smiling)
I would have loved to see that.

(FATHER GIBRERSON re-enters.)

CASSANDRA
She had made my favorite –

FATHER GIBRERSON
It’s time now.

CASSANDRA
Yes, Father.

(FATHER GIBRERSON exits.)

CASSANDRA
Do you think one can forget…

AMADI
Come on now, take a deep breath. Relax –

CASSANDRA
How on earth can I relax? You tell me! Sorry, I didn’t mean it that way.

AMADI
No worries. It’s all good. Let’s go now. Please.

CASSANDRA
Yes, let’s go.

(They exit, holding hands.)

(END OF SCENE I)

 

Cendrine Marrouat
http://www.soulpoetrysite.com

“Poetic Moments” – Behind the scenes 23/11/2009

Posted by Cendrine Marrouat in English, Poetic Moments Show, Tips & Advice.
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Many people have asked me how I prepare my show, “Poetic Moments. They are also curious to know the reason why I do not host more than one installment per month. I put a lot of hard word and passion into everything I do. As a former teacher, I have an important rule: if you want students to enjoy their time with you and actually learn something, you have to make sure that you know what they want. For each hour I spent in my classroom, I had prepared between three and six hours at home, the time depending, of course, on the complexity of the topic. I also had to take into consideration possible questions from my students.

I apply the rule to my show; in this particular case, each hour of work equals one week.  I start 5-6 weeks before the actual date of the show.

Week 1: I choose the individual I want to feature asking myself the following question: Did he or she make a positive contribution to the world? I look for all the books and documents I have at my disposal at home.

Weeks 2-3: I read books at least two hours daily. I start working on the person’s biography, using miscellaneous sources on the Internet.

Week 4: I continue reading and working on the bio three to four hours daily, trying to draw only the most important information. This show is intended for as broad an audience as possible. Too many facts would be boring. I also look for videos on YouTube, and I upload them in my Livestream studio.

Week 5: I add all the interesting and relevant quotes/passages from the books under the biography. When everything looks right, practice reading starts. English not being my mother tongue, I make sure that I know the pronunciation and definition of every word in the script. That way, I try to provide the audience with enough information so that they can enjoy the show. Finally, I search for relevant links and add the final touches.

Right after the show: I make the recording available in the “Poetic Moments” archives.

The next day: I re-read my script to check for inaccuracies, typos, and grammatical errors. Afterwards, I make it available on my blog under the “Celebrating Great Minds” series.

The show is not the only thing I do. I spend my days promoting my books, CD, merchandise, and services on different networks (Facebook, Twitter, Multiply, Ning, etc.), blogging, maintaining my website (almost 5 years strong and counting!),  my Ning network (feel free to join!), and doing a lot of research. And at night, I write poetry and connect with people.

As you can imagine, it would be impossible for me to have more than one installment of “Poetic Moments” per month. And in all honesty, I think that it makes the show even more special that way! Quality is more important than quantity, anyway.

Now, if you feel like watching former installments, visit http://show.soulpoetrysite.com. The next feature will be in French, so do not hesitate to stop by to hear me speak in my mother tongue! ;-)

Cendrine Marrouat
http://www.soulpoetrysite.com

Celebrating Great Minds – Part IV 19/11/2009

Posted by Cendrine Marrouat in Causes, Celebrating Great Minds, English, Issues, Poetic Moments Show, Spirituality.
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Mahatma Gandhi

Mohandas Karamchand Gandhi / Mahatma Gandhi (meaning “Great Soul” in Sanskrit), or Bapu in India (“Father” in Gujarati)  (October 2, 1869-Jan 30, 1948) was a political and spiritual figure who, through satyagraha (civil disobedience through total non-violence), led India to independence, inspiring civil right and freedom movements worldwide. India considers him as the Father of the Nation.

Gandhi’s life

Gandhi was born in a coastal town in Gujarat, Eastern India, on October 2, 1869. His childhood influences, Jainism (which prescribes a path of non-violence for all forms of living beings) and Indian classic epics, shaped his adult vision. In May 1883, when he was 13, Gandhi was married to 14-year old Kasturbai Makhanji, as was the custom in the region with arranged child marriage. Two years later, Gandhi’s father and the couple’s first child died. They had four more children, all sons (Harilal, Manilal, Ramdas, and Deydas). In September 1888, he left for London, England, to study law and train as a barrister. He promised his mother that he would abstain from meat, alcohol, and promiscuity. In London, he tried to adopt English customs and joined the Vegetarian Society. After being called to the bar, Gandhi left England for India in June 1891. Upon arrival, he learned that his mother had died while he was in London. He tried to establish his first practice and work as a high school teacher, but both attempts failed.  So, he went to Rajkot, the fourth biggest city in the state of Gujarat, where he drafted petitions for litigants. He was forced to close his business when he ran afoul of a British officer.

In April 1893, Gandhi accepted a year-long contract from an Indian firm, to a post in the Colony of Natal, in south-eastern Africa, then part of the British Empire. It is in South Africa that he witnessed and experienced the difficult conditions of life endured by Indians. After discovering that the government wanted to pass a bill denying Indians the right to vote, he decided to prolong his stay to assist Indians in opposing this bill. Although he was not able to do so, his campaign drew attention to the grievances of Indians in South Africa. He helped found the Natal Indian Congress in 1894. In January 1897, upon landing in Durban, Gandhi was attacked by a mob of white settlers and escaped only through the efforts of the wife of the police superintendent. But, he refused to press charges against them. In 1906, in the Transvaal (northern South Africa), the government promulgated a new Act compelling registration of the colony’s Indian population. Gandhi spoke on Satyagraha (non-violent protest) for the first time, calling Indians to resist the law non-violently and suffer the punishments for doing so. The plan was adopted, leading to a seven-year struggle. Thousands of Indians were jailed (including Gandhi), flogged, or even shot, for any form of non-violent resistance. The harsh methods employed by the South African government were strongly criticized, leading to a compromise with Gandhi.

In 1906, following the introduction of a new poll-tax by the British, Zulus (largest South African ethnic group) killed two British officers, which led to a war against the ethnic group. The British allowed Gandhi and a detachment of Indians to volunteer as a stretcher bearer corps to treat wounded British soldiers.

Gandhi returned to India in 1915. In April 1918, he was invited by the Viceroy (a royal official who runs a country or province in the name of and as representative of the monarch) to a War Conference in Delhi. His decision of recruiting combatants for the war effort brought into question his consistency on non-violence. However, he stipulated in a letter to the Viceroy’s private secretary that he “personally will not kill or injure anybody, friend or foe.”

Gandhi’s first major achievements came in 1918 with the Champaran agitation and Kheda Satyagraha. Farmers were kept in extreme poverty by landlords (mostly British) who suppressed indigo and other cash crops in exchange for measly compensation. Then, the British levied a tax that they wanted to increase. Gandhi settled in Kheda, Gujarat, organizing a study and survey of the villages. Appalled by the conditions in which villagers lived, he began leading the clean-up of villages, building of schools and hospitals and encouraging the village leadership to undo and condemn many social evils. He was then arrested by police, on the grounds of creating unrest. When he was ordered to leave the province, hundreds of thousands of people protested and rallied outside the jail, police stations and courts demanding his release, which the court reluctantly granted. Gandhi led organized protests and strikes against the landlords, finally leading to an agreement granting the poor farmers of the region more compensation and control over farming, and cancellation of revenue hikes and its collection until the famine ended. During the agitation, Gandhi got his nicknames of Bapu (Father) and Mahatma (Great Soul).

His favourite weapons against the British were non-cooperation, non-violence and peaceful resistance. After the Amritsar Massacre of civilians by British troops and the resulting public anger and acts of violence, he criticized both sides. He focused on obtaining complete self-government and control of all Indian government institutions. In 1921, he expanded his non-violent platform to include the boycott of foreign-made goods, especially British goods, encouraging Indians to weave their own clothes. He also urged to boycott everything related to the British. The “non-cooperation” movement came to a sudden end after a violent clash in the town of Chauri Chaura, in Feb 1922. Gandhi was arrested on March 10, tried for sedition, and sentenced to six years’ imprisonment. He was released two years later for an appendicitis operation. Without Gandhi, the Indian National Congress split into two factions and cooperation among Hindus and Muslims started to crumble. Gandhi attempted to bridge these differences with limited success.

After a few years’ hiatus, Gandhi returned to politics in 1928. In December, he called on the British government to grant India independence or face a new campaign of non-cooperation. When the British did not respond, the flag of India was unfurled in Lahore, and Jan 26, 1930 was declared India’s Independence Day by the Indian National Congress. In March 1930, Gandhi launched a new satyagraha against the tax on salt, highlighted by the 388-kilometre Salt March to Dandi (March 12-April 6), where he was joined by thousands of Indians. This campaign truly upset the British, and despite imprisoning over 60,000 people, they decided to negotiate with Gandhi. The Gandhi-Irwin Pact was signed on March 1931. All political prisoners were freed in return for the suspension of the civil disobedience movement. Gandhi was also invited to attend the Round Table Conference in London as the sole representative of the Indian National Congress, but it was a disappointing meeting. Later on, the British government tried to control and subdue the nationalist movement. Gandhi was again arrested, and the government tried to isolate him from his followers. But this tactic failed.

In 1932, untouchables were granted separate electorates (constituency) under the new constitution. Gandhi, whose wish was to improve the life of the untouchables (members of the class that is excluded from and considered unclean and defiling by the four Hindu castes), embarked on a six-day fast, forcing negotiations. In May 1933, he began a 21-day fast of self-purification to help the movement. Then, in the summer of 1934, three unsuccessful attempts were made on his life. At the beginning of World War II, Gandhi favoured offering “non-violent moral support” to the British effort. But, after meeting with a lot of opposition, he declared that India could not take part in the war fought for freedom, while that freedom was denied to India itself. Afterwards, he intensified his demand for independence, making it clear that India would only support the war if the country was granted immediate independence. He stated that no act of violence would be stopped. He was arrested in Bombay by the British on Aug 9, 1942. While held in the Aga Khan Palace in Pune, his wife Kasturbai died on Feb 22, 1944, after 18 months in prison. Six weeks later, Gandhi suffered a severe malaria attack. He was released due to his failing health.

At the end of the war, the British showed signs of willingness to transfer power into Indian hands. Gandhi called off the struggle, and around 100,000 political prisoners were released. As a rule, Gandhi was opposed to any plan that divided India into two separate countries, as it contradicted his vision of religious unity.  However, an overwhelming majority of Muslims, Hindus, and Sikhs favoured partition. Between 1946 and 1948, over 5,000 people were killed in violence. To avoid a Hindu-Muslim civil war, Gandhi reluctantly approved the partition plan.  was devastated but gave his assent. Then, demands resurged for all Muslims to be deported to Pakistan; Muslim and Hindu leaders were unable to come to terms with one another. Due to riots and violence, Gandhi launched his last fast-unto-death on Jan 12, 1948, in Delhi, asking that all violence be ended once and for all, Muslims homes be restored to them, and that the payment of 550 million rupees be made to Pakistan. The Government changed its policy. After Hindu, Muslim and Sikh community leaders assured him that they would renounce violence and call for peace, Gandhi broke his fast.

On Jan 30, 1948, Gandhi was shot in New Delhi. The assassin, Nathuram Godse, considered that Gandhi weakened India by insisting upon a payment to Pakistan. He and his co-conspirator, Narayan Apte, were executed on Nov 15, 1949.

Literary works

Gandhi was a prolific writer. He edited several newspapers in Gujarati, Hindu and English, in South Africa and India. He also wrote letters to individuals and newspapers, and several books: his autobiography; Satyagraha in South Africa about his struggle there; Indian Home Rule, a political pamphlet in Gujarati, and a paraphrase of John Ruskin’s Unto This Last. He also wrote on vegetarianism, diet and health, religion, social reforms, etc.

Followers and influence

Gandhi influenced important individuals, such as Martin Luther King, Nelson Mandela, Albert Einstein, and John Lennon. Barack Obama noted that “Throughout my life, I have always looked to Mahatma Gandhi as an inspiration, because he embodies the kind of transformational change that can be made when ordinary people come together to do extraordinary things. That is why his portrait hangs in my Senate office: to remind me that real results will come not just from Washington – they will come from the people.”

National holidays

Gandhi’s birthday, October 2, is a national holiday in India and the International Day of Non-Violence worldwide. January 30, the day of his assassination, is Martyr’s Day in India, to commemorate those who gave up their lives in service of the Indian nation, and the School Day of Non-Violence and Peace (DENIP) throughout the world.

Awards

Although he never received the Nobel Peace Prize, Time magazine named Gandhi the Man of the Year in 1930. He was also the runner-up to Albert Einstein as “Person of the Century” at the end of 1999. And the Government of India uses his name through the Mahatma Gandhi Peace Prize to reward distinguished social workers, world leaders and citizens.

Gandhi’s principles

Brahmacharya

When Gandhi was 16, his father became very ill and Gandhi took it upon himself to take care of him. One night, his uncle relieved him for a while. He made love to his wife. Shortly afterward a servant came to report his father’s death. Gandhi felt tremendous guilt and never could forgive himself; the incident significantly influenced the celibacy vow that he took at the age of 36, while still married. But this vow was also deeply influenced by the philosophy of Brahmacharya (spiritual and practical purity) that favour celibacy and asceticism. It was a way for him to become close with God and attain self-realization.

Towards the end of his life, it became public knowledge that Gandhi had been sharing his bed with young women. He initially slept with his associates in the same room but at a distance. Later, he laid in the same bed with his women disciples, and then slept naked next to them. According to him, active celibacy meant perfect self control in the presence of the opposite sex. Of course, he was very much criticized for this.

Extracts from Gandhi’s autobiography: The Story of my Experiments with Truth

- “The heart’s earnest and pure desire is always fulfilled” p.153

- “True beauty after all consists in purity of heart” p.309

- “Spiritual relationship is far more precious than physical. Physical relationship divorced from spiritual is body without soul” pp.386-387

Children, Women, and Ills of the world

Despite honestly admitting bickering with his wife about many things, Gandhi held women in great esteem and wanted them to play a more important part in society. He also held a very interesting view about children education. Most importantly, having traveled a lot, he had a keen perception of what was wrong with humanity.

Extracts from Gandhi’s autobiography: The Story of my Experiments with Truth

- “the wife is not the husband’s bondslave, but his companion and his helpmate, and an equal partner in all his joys and sorrows — as free as the husband to choose her own path”, p.25

- “We labour under a sort of superstition that the child has nothing to learn during the first five years of its life. On the contrary the fact is that the child never learns in after life what it does in its first five years. The education of the child begins with conception. The physical and mental states of the parents at the moment of conception are reproduced in the baby. Then during the period of pregnancy it continues to be affected by the mother’s moods, desires and temperament, as also by her ways of life. After birth the child imitates the parents, and for a considerable number of years entirely depends on them for its growth.

The couple who realizes these things will never have sexual union for the fulfilment of their lust, but only when they desire issue. I think it is the height of ignorance to believe that the sexual act is an independent function necessary like sleeping or eating. The world depends for its existence on the act of generation, and as the world is the play-ground of God and a reflection of His glory, the act of generation should be controlled for the ordered growth of the world. He who realizes this will control his lust at any cost, equip himself with the knowledge necessary for the physical, mental and spiritual well-being of his progeny, and give the benefit of that knowledge to posterity.” p.204

- “We are not ashamed to sacrifice a multitude of other lives in decorating the perishable body and trying to prolong its existence for a few fleeting moments, with the result that we kill ourselves, both body and soul.  In trying to cure one old disease, we give rise to a hundred new ones; in trying to enjoy the pleasures of sense, we lose in the end even our capacity for enjoyment. All this is passing before our very eyes, but there are none so blind as those who will not see” p.322

- “The grinding poverty and starvation with which our country is afflicted is such that it drives more and more men every year into the ranks of the beggars, whose desperate struggle for bread renders them insensible to all feelings of decency and self-respect. And our philanthropists, instead of providing work for them and insisting on their working for bread, give them alms” p.434

Faith and Religion

Even though Gandhi preferred Hinduism, he believed that all religions should be equal, because truth and love are at the core of every one of them. But, he also criticized some of their major flaws, including his own: hypocrisy, malpractices, and dogma.

Extracts from Gandhi’s autobiography: The Story of my Expriments with Truth

- “Prayer needs no speech. It is in itself independent of any sensuous effort. I have not the slightest doubt that prayer is an unfailing means of cleansing the heart of passions. But it must be combined with the utmost humility.” p.72

- “I should not think of embracing another religion before I had fully understood my own” p.121

- “In matters of religion beliefs differ, and each one’s is supreme for himself. If all had the same belief about all matters of religion, there would be only one religion in the world” p.442

Food and Health

Gandhi was a vegetarian and never took dairy products obtained from cows for three particular reasons: milk is not the natural diet of man, disgust for cow blowing (forceful blowing of air into a cow’s vagina to induce the animal to produce more milk), and a vow made to his late mother. He wrote the book The Moral Basis of Vegetarianism and several articles on the subject.

Extracts from Gandhi’s autobiography: The Story of my Experiments with Truth

- “Many [...] experiments taught me that the real seat of taste was not the tongue but the mind”, p.56

- “Though I have had two serious illnesses in my life, I believe that man has little need to drug himself. 999 cases out of a thousand can be brought round by means of a well-regulated diet, water and earth treatment and similar household remedies. He who runs to the doctor [...] for every little ailment, and swallows all kinds of vegetable and mineral drugs, not only curtails his life, but, by becoming the slave of his body instead of remaining its master, loses self-control, and ceases to be a man” p.270

- “there is much truth in the Indian proverb that as a man eats, so shall he become” p.272

God and Truth

According to Gandhi, the most important battle to fight is overcoming one’s own demons, fears, and insecurities. He dedicated his life to the purpose of truth. He tried to learn from his own mistakes and conducted experiments on himself.

Extracts from Gandhi’s autobiography: The Story of my Experiments with Truth

- “A clean confession, combined with a promise never to commit the sin again, when offered before one who has the right to receive it, is the purest type of repentance”, p.28

- “Experience has taught me that silence is part of the spiritual discipline of a votary of truth. Proneness to exaggerate, to suppress or modify the truth, wittingly or unwittingly, is a natural weakness of man, and silence is necessary in order to surmount it. A man of few words will rarely be thoughtless in his speech; he will measure every word. We find so many people impatient to talk. There is no chairman of a meeting who is not pestered with notes for permission to speak. And whenever the permission is given the speaker generally exceeds the time-limit, asks for more time, and keeps on talking without permission. All this talking can hardly be said to be of any benefit to the world. It is so much waste of time. My shyness has been in reality my shield and buckler. It has allowed me to grow. It has helped me in any discernment of truth.” p.62

- “Truth is like a vast tree, which yields more and more fruit, the more you nurture it. The deeper the search in the mine of truth the richer the discovery of the gems buried there, in the shape of openings for an ever greater variety of service” p.218

- “A votary of truth is often obliged to grope in the dark” p.349

- “A devotee of Truth may not do anything in deference to convention. He must always hold himself open to correction, and whenever he discovers himself to be wrong he must confess it at all costs and atone for it” p.350

- “The ideal of truth requires that vows taken should be fulfilled in the spirit as well as in the letter” p.455

- FAREWELL: “My uniform experience has convinced me that there is no other God than Truth. And if every page of these chapters does not proclaim to the reader that the only means for the realization of Truth is Ahimsa, I shall deem all my labour in writing these chapters to have been in vain. And, even though my efforts in this behalf may prove fruitless, let the readers know that the vehicle, not the great principle, is at fault. After all, however sincere my strivings after Ahimsa may have been, they have still been imperfect and inadequate. The little fleeting glimpses, therefore, that I have been able to have of Truth can hardly convey an idea of the indescribable lustre of Truth, a million times more intense than that of the sun we daily see with our eyes. In fact what I have caught is only the faintest glimmer of that mighty effulgence. But this much I can say with assurance, as a result of all my experiments, that a perfect vision of Truth can only follow a complete realization of Ahimsa. [avoidance of violence]

To see the universal and all-pervading Spirit of Truth face to face one must be able to love the meanest of creation as oneself. And a man who aspires after that cannot afford to keep out of any field of life. That is why my devotion to Truth has drawn me into the field of politics; and I can say without the slightest hesitation, and yet in all humility, that those who say that religion has nothing to do with politics do not know what religion means.

Identification with everything that lives is impossible without self-purification; without self-purification the observance of the law of Ahimsa must remain an empty dream; God can never be realized by one who is not pure of heart. Self-purification therefore must mean purification in all the walks of life. And purification being highly infectious, purification of oneself necessarily leads to the purification of one’s surroundings.

But the path of self-purification is hard and steep. To attain to perfect purity one has to become absolutely passion-free of thought, speech and action; to rise above the opposing currents of love and hatred, attachment and repulsion. I know that I have not in me as yet that triple purity, in spite of constant ceaseless striving for it. That is why the world’s praise fails to move me, indeed it very often stings me. To conquer the subtle passions seems to me to be harder far than the physical conquest of the world by the force of arms. Ever since my return to India I have had experiences of the dormant passions lying hidden within me. The knowledge of them has made me feel humiliated though not defeated. The experiences and experiments have sustained me and given me great joy. But I know that I have still before me a difficult path to traverse. I must reduce myself to zero. So long as a man does not of his own free will put himself last among his fellow creatures, there is no salvation for him. Ahimsa is the farthest limit of humility.” pp.503-505

Non-violence

Gandhi did not invent the principle of non-violence but was the first person to apply it in the political field on a huge scale. In 1940, he offered the following advice to the British people: “I would like you to lay down the arms you have as being useless for saving you or humanity. You will invite Herr Hitler and Signor Mussolini to take what they want of the countries you call your possessions… If these gentlemen choose to occupy your homes, you will vacate them. If they do not give you free passage out, you will allow yourselves, man, woman, and child to be slaughtered, but you will refuse to owe allegiance to them.” In 1946, he even went to the following extreme: “Hitler killed five million Jews. It is the greatest crime of our time. But the Jews should have offered themselves to the butcher’s knife. They should have thrown themselves into the sea from cliffs… It would have aroused the world and the people of Germany… As it is they succumbed anyway in their millions.”

However, he was aware that not everybody had it in them to reach that level of non-violence. He offered the following piece of advice: “I do believe that where there is only a choice between cowardice and violence, I would advise violence.”

Of course, he was strongly criticized for some of his statements. He tried to respond: “There was a time when people listened to me because I showed them how to give fight to the British without arms when they had no arms…but today I am told that my non-violence can be of no avail against the [Hindu–Moslem riots] and, therefore, people should arm themselves for self-defence.”  “Friends have sent me two newspaper cuttings criticizing my appeal to the Jews. The two critics suggest that in presenting non-violence to the Jews as a remedy against the wrong done to them, I have suggested nothing new…what I have pleaded for is renunciation of violence of the heart and consequent active exercise of the force generated by the great renunciation.”

Extracts from Gandhi’s autobiography: The Story of my Experiments with Truth

- “It has always been a mystery to me how men can feel themselves honoured by the humiliation of their fellow-beings” p.155

- “My experience has shown me that we win justice quickest by rendering justice to the other party” p.182

- “To my mind the life of a lamb is no less precious than that of a human being. I should be unwilling to take the life of a lamb for the sake of the human body. I hold that, the more helpless a creature, the more entitled it is to protection by man from the cruelty of man” p.235

- “To slight a single human being is to slight those divine powers, and thus to harm not only that being but with him the whole world” p.276

- “Experience has taught me that civility is the most difficult part of Satyagraha. Civility does not here mean the mere outward gentleness of speech cultivated for the occasion, but an inborn gentleness and desire to do the opponent good. These should show themselves in every act of a Satyagrahi” p.437

- “When the fear of jail disappears, repression puts heart into the people” p.438

- “The end of a Satyagraha campaign can be described as worthy, only when, it leaves the Satyagrahis stronger and more spirited than they are in the beginning” p.439

- Satyagraha is essentially a weapon of the truthful. A Satyagrahi is pledged to non-violence, and, unless people observe it in thought, word and deed, I cannot offer mass Satyagraha” p.467

Social Service and Simplicity

Gandhi believed that anyone involved in social service should lead a simple life. Upon returning to India, he renounced the western lifestyle he was leading in South Africa and spent one day of each week in silence. He believed that abstaining from speaking brought him inner peace. After reading John Ruskin’s Unto This Last, an essay on economy that profoundly influenced him, he decided to create a commune called Phoenix Settlement. He dressed to be accepted by the poorest people in India. He and his followers weaved their own clothes and he believed that if Indians did the same, it would deal an economic blow to the British. Consequently, the spinning wheel was later incorporated into the flag of the Indian National Congress.

Extracts from Gandhi’s autobiography: The Story of my Experiments with Truth

- “Such service can have no meaning unless one takes pleasure in it. When it is done for show or for fear of public opinion, it stunts the man and crushes his spirit. Service which is rendered without joy helps neither the servant nor the served. But all other pleasures and possessions pale into nothingness before service which is rendered in a spirit of joy” p.175

- “it is my firm conviction that all good action is bound to bear fruit in the end” p.260

- “Service without humility is selfishness and egotism” p.396

- “disinterested service of the people in any sphere ultimately helps the country politically” p.415

Swaraj/Self-Governance

Gandhi believed that every person should rule themselves without laws being enforced by the state. This could be achieved through non-violent conflict mediation. To him, a free India implied the existence of thousands of self sufficient communities who rule themselves without hindering others.

Extracts from Gandhi’s autobiography: The Story of my Experiments with Truth

- “even differences prove helpful, where there are tolerance, charity and truth” p.159

- “The institution that fails to win public support has no right to exist as such” p.198

- “the salvation of the people depends upon themselves, upon their capacity for suffering and sacrifice” p.440

- “But you can wake a man only if he is really asleep; no effort that you may make will produce any effect upon him if he is merely pretending sleep” p.458

- “To safeguard democracy the people must have a keen sense of independence, self-respect and their oneness, and should insist upon choosing as their representatives only such persons as are good and true” p.501

Official website: http://www.mkgandhi.org/

Other website of interest: http://www.mahatma.com/

Cendrine Marrouat
http://www.soulpoetrysite.com

Have you tried Google Friend Connect? 18/11/2009

Posted by Cendrine Marrouat in English, Marketing & Promotion, Tips & Advice.
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I have always liked Google. The website provides me with very cool (free) services, such as Gmail and calendar. While I was completely redoing my website, I discovered Google Friend Connect.  What an interesting promotional tool! you can use it on your website and networks like Ning or Myspace. And as aways with Google, it is totally free.

To log into http://www.google.com/friendconnect, you need to use your Gmail e-mail address and your password. Once you are logged in, you have access to tons of widgets that you can embed anywhere. For example, you can let visitors and friends join your site and subscribe to your newsletters (Google Friend Connect lets you send your own personalized messages to your mailing list). If they want to help spread the word, they can do it through the “Share It” widget. Why not let your visitors leave comments and videos, as well as reviews and ratings? Other options include poll, recommendation, featured content, and event widgets. And it is just the tip of the iceberg, really. To see how I use Google Friend Connect, visit my website!

I truly believe that we should always take advantage of tools like that. They are fun to use and help visitors have a better browsing experience. The “Share It” widget, for example, makes it very easy for anyone to Tweet or Facebook your link!

And if you have a show, you can display your own Google Calendar on your website, with your event and show dates and times (and even invite people in your contact list to view them). For Livestream users, embed the screen on your page, and promote your show using two cool applications: a “Tweet it” button and a Facebook Share button. Check what I did with my show HERE.

Now, this is cool! ;-)

Cendrine Marrouat
http://www.soulpoetrysite.com

Grim Illiteracy Statistics Indicate Americans Have a Reading Problem 17/11/2009

Posted by Cendrine Marrouat in English, Facts & Figures, Issues.
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Article taken from Education-Portal.com

“Every year, at least two million adults considered to be functionally illiterate swell the ranks of Americans unable to read. If this critical problem isn’t addressed soon, society will most certainly pay the price.

Illiteracy Statistics

  • 42 million American adults can’t read at all; 50 million are unable to read at a higher level that is expected of a fourth or fifth grader.
  • The number of adults that are classified as functionally illiterate increases by about 2.25 million each year.
  • 20 percent of high school seniors can be classified as being functionally illiterate at the time they graduate.

Source: National Right to Read Foundation

Where Illiteracy Leads

  • 70 percent of prisoners in state and federal systems can be classified as illiterate.
  • 85 percent of all juvenile offenders rate as functionally or marginally illiterate.
  • 43 percent of those whose literacy skills are lowest live in poverty.

Source: National Institute for Literacy

America’s Reading Problem

America is supposed to be one of the world’s most affluent and technologically-advanced societies. Free public education is available everywhere in this country, and the federal government spends about $10 billion every year on literacy education.

So why do Americans have this problem with reading?

According to some, the root of this problem lies with our public education system. National Assessment of Educational Progress testing indicates that the percentage of American children who are able to read well hasn’t improved at all in the last 25 years.

Many people argue that the reason behind this failure to improve is a lack of public education funding. But this doesn’t seem right, as public education spending has doubled in the last 15 years.

This only leaves one other argument: there is something fundamentally wrong with the instruction that American children receive.

Author Rudolf Flesch addresses this issue in a book on phonics called Why Johnny Can’t Read. According to Flesch, ‘the teaching of reading all over the United States–in all of the schools and in all of the textbooks–is totally wrong, and flies in the face of all logic and common sense’.

Fleach, however, does not blame the schools or even the teachers, but instead blames the method of teaching that has been in use since 1927. This ‘look and say’ method relies on memorizing and recognizing words on sight.

In 1930, a ‘basal reading’ series, which incorporates the above method, was released. The books used by American children today for learning to read are basically the same books that were used in the 1930s.

This is extremely unusual given the fact that hundreds of studies have shown the phonics method consistently provides better results. Phonics first teaches the relationship between letters and sounds, only later focusing on reading-the exact opposite of the look and say approach.

The U.S. Department of Education actually recommends the phonics approach, yet many American schools, teachers, and colleges that teach teachers are unwilling to accept this recommendation.

If your child or a child you know is about to enter an American school, talk to the teacher to find out the method being used and ask how you may be able to supplement the reading education your child receives in class at home.

You can also learn more about how you can join the fight against illiteracy on this site and through various organizations including the National Right to Read Foundation and the National Institute for Literacy.”

Armsted Christian, an artist with a mission 17/11/2009

Posted by Cendrine Marrouat in Artists, Causes, English, Issues, Music, Spirituality.
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“It’s been such a rewarding feeling to know that you’re doing something that’s really not only good, but is right. It gives you an opportunity to give back to humanity. I’m fortunate to be in this position. I look at my condition as a blessing in a way. Even though sometimes it feels like a struggle, I see the good of it.” – Armsted Christian

Some individuals have a unique way to move us. They wear neither army uniforms nor political raiments, but their words or actions shake our inner beings, forcing us to question our habits and beliefs, and ultimately open our minds.

Today, I want to tell you about Armsted Christian, who was the featured guest on the November 12, 2009 installment of April Sims A & E Radio. I want to share what I heard so that, in turn, you can do your part and support this tremendous artist and his foundation.

A native New-Yorker, Armsted is a singer, song writer, producer, actor, and writer. He has been in the music industry for more than 30 years and worked with an impressive list of artists. He loves performing and sharing the stage, but also enjoys connecting with artists at a personal level. He believes that it gives him great insight into the soul of a person.

Armsted has the voice of an angel. He sings wonderfully. When he speaks, the cadence of his words is beautiful. In 1976, he was diagnosed with sarcoidosis, while suffering from pneumonia. Sarcoidosis (sarc = flesh, -oid = like, -osis = a process) is an auto-immune deficiency/disorder (that he calls “dis-ease”) characterized by small inflammatory nodules that scar tissues. It can touch virtually any organ. Currently, 300+ types of sarcoidosis have been listed. Armsted has pulmonary sarcoidosis, which affect his lungs, and has caused severe scaring of lung tissue, restricting his breathing.

There are no known cure to sarcoidosis, even though a few practitioners in holistic medicine have reported success in some cases. Currently fluctuating between stages 3 and 4 (equivalent to the stages a cancer patient goes through), he tells us that he has used a mixture of pharmaceutical drugs and holistic/homeopathic/nutritional solutions for many years. As a result, he has found a balance, which has allowed him to lead a relatively normal life.

He is currently a bilateral lung transplant candidate, and is awaiting his opportunity to receive this much-needed surgery. To be on this list, he had to undergo a rigorous and intense battery of tests for 7 months: lung weighing, blood work, X-Rays, tissue and sleep apnea testing, cardiograms, pulmonary stress, ultrasounds, exercise therapy, and finally, psychological testing. To get surgery, a patient has to be diagnosed as critical and the protocol is very stringent.

Despite what seems to be a life-threatening situation, Armsted has risen above his difficulties to help others through the dissemination of  information from a number of reliable sources, hence offering medical alternatives to those living with sarcoidosis. He wishes to educate others about his condition and those who suffer from the “dis-ease”. Through his young non-profit organization, the Armsted R. Christian Foundation for Sarcoidosis Research, he has been on a relentless quest to raise financial resources to help in the research and ultimate cure of sarcoidosis.  You can reach him at info[at]sarcoidosisfoundation.org.

Armsted is also very active on his own network, Stay in the Light, and the Jazz Network Worldwide. His latest project, the “Stay in the Light Jazz Series”, is a fundraiser and music show that will take place on November 21, and will be streamed live on the The Jazz Network World Wide and Mike Monteiro’s Home Page. The goal is to raise awareness about sarcoidosis and financial resources to assist those suffering from this condition.

Stay in the Light Jazz Series

Armsted Christian is a truly amazing individual whose voice needs to be heard. Visit Stay in the Light, and take the time to look around. You will find a player on the left, so play some of his tracks. Listen to the melodies and to his voice with your soul. Through his music and his life, he offers you the testimony of greatness.

If you want to help Armsted Christian’s cause, please make a donation. Even a dollar can make a big difference! And also, spread the word. It takes only a couple of minutes and it can change or even save a life.

- Stay in the Light

- Armsted R. Christian Foundation for Sarcoidosis Research

- Live webstream on 11/21/2009: Stay in the Light Jazz Series @ The Jazz Network Worldwide

Cendrine Marrouat
http://www.soulpoetrysite.com
soulpoetrysite@gmail.com

Shaniya Nicole Davis 16/11/2009

Posted by Cendrine Marrouat in Death, English, Issues, Tips & Advice.
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Today, I tuned in to April Sims A and E Radio. The topic was Shaniya Nicole Davis, the 5-year-old girl who was found dead on Monday. Two people are involved: Mario Andrette McNeill, 29, for kidnapping, and more importantly, the girl’s own mother, Antoinette Nicole Davis, 25, for forcing her into prostitution. You can read an article HERE. In the meantime, here is a picture of the kid.

My heart is very heavy, I am sad and angered. The more I look at the picture, the more I realize that we live in a sick world. Krishnamurti summed it up best when he said: “Most of us grow up without love, and that is why we have created a society as hideous as the people who live in it.” And I ask myself: What would that beautiful girl have turned into, had she been given the opportunity to grow up? Would she have become like her mother, and beaten or forced her child into prostitution? Would we have excused her behavior, stating that, considering her childhood, things were supposed to happen that way?

So many questions, and so few answers! But, the truth of the matter is that the child is dead. Each individual being different, we can never tell how good or bad they will be when they become an adult. I am not worried about the fact that the mother and the kidnapper should be judged and maybe killed. Even if the US judicial system lets them free after a few years, God will take care of them; he has a plan for all of us. The punishment may not come in a few years, but it will eventually come. What really worries me is the way most people react; some comments really trouble me. People suggest that the execution of these two lowlifes be made public, that the worst things be done to them, etc. However, at the end of the long list of grievances and reactions, no one offers a solution. While I TOTALLY understand the hurt and anger, I do not understand why we must add to the appalling situation with our negative words and thoughts. It is healthy to vent; it is sick to feed the monster!

Mahatma Gandhi used to say: “Be the change you want to see in the world.” And he was right. We complain about yet another death among our children, but what do we do to prevent this to happen again? We show our own kids that it is good to retaliate violently and kill those who have wronged us. Is that the example that we want to set to the whole world?

Another perfect quote from Gandi: “An eye for an eye makes the whole world blind.” Every second we waste judging others and finding more and more inventive ways to retaliate on those who hurt us or our families, others children die right in front of us. What about this 13-year-old girl who was stoned to death (for being raped), or Sarah Kruzan who, after killing the man who had forced her into prostitution, was then sentenced to life without parole?

Child abuse, molestation, and prostitution are nothing new. We know that they have happened for centuries and maybe millennia. Who among us hasn’t experienced it or does not know someone who has gone through it, especially physical or mental abuse? The only difference between today and ten years ago is that the topics are not as taboo as they used to be. People are starting to talk. So, why has the situation not changed? Why does it come back on the news regularly? Because a lot of people find it too disturbing and choose to look away, thinking that burying their heads in the sand will solve the problem.

As sad as the death of Shaniya Nicole Davis is, life must go on. We MUST try to find positive solutions together, as a community. We are so divided over petty fights that we forget the world around us. Let us use that anger we all feel in a positive and creative manner. But, before that, each one of us should face his/her own reflection in the mirror. Then, “Let He Who is Without Sin Cast the First Stone”…

Cendrine Marrouat
http://www.soulpoetrysite.com

Interesting discoveries… 11/11/2009

Posted by Cendrine Marrouat in English, Marketing & Promotion, Tips & Advice.
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During my research yesterday, I made a few interesting discoveries:

1) If you have an account with Ping.fm, you can now update your page on a Ning network of your choice. All you need is the link to the network, your email address and your password. I love the idea! Now, I hope they will let us do it with more than one network in the near future.

2) If you have an account with Twitter and are an independent artist, you will surely love this: Tweet for a Track. The idea behind this site is to virally help to spread the word about you and your music. This is how it works: link your twitter account to the site, upload a track that you would like to make available for people, and send your message. Every time someone will click on the link and tweet the message through the site, they will be entitled to download your song (for free, of course). You can also choose for your tweet to be sent automatically every three days.

When the person has downloaded the track, you have access to their e-mail address and twitter username. That’s a great connecting tool!

3) Now, what about being able to sell all your merchandise, books, and CDs in one convenient place, with cool options? FreeWebStore is the way to go! It is completely free and they claim that they do not charge anything for their services. All you need is a Paypal account to be able to receive money from customers’ orders. You can also use other payment services, such as Google Checkout. Choose your template, upload your files, and add all the necessary information, as you would with any product. You can also choose if you want to offer special promotions. If you upgrade, you can even issue coupons, let customers send you cheques, or display more than 15 items in your store.

Here is a list of cool perks:

- many free templates to choose from;

- the possibility to add YouTube videos and widgets from other sites in product descriptions;

- the “OFFER” section of your store page lists all the discounted articles;

- entire control of your stocks;

- customers can add items to their cart and continue shopping like they would with online stores like Amazon;

- customer reviews; etc.

The only major con is the long link, such as http://www.freewebstore.org/SoulpoetrysiteStore. Staff advise that you should get a domain name. However, apart from that, the site is user-friendly and the control panel, pretty much self-explanatory. I was able to launch my own store after a couple of hours. See for yourself  HERE .

4) I discovered a few new websites for music promotion. You may know them already, but I think that it is always nice to be reminded that they exist! ;-) So, here goes: Acid Planet, Garageband, Last.fm, Soundclick, and Bandcamp.

Now, you know what to do! :-)

Cendrine Marrouat
http://www.soulpoetrysite.com

How to get more exposure for your creations 04/11/2009

Posted by Cendrine Marrouat in Artists, English, Marketing & Promotion, Tips & Advice, Writing.
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Independent artists find it hard to get exposure for their art, especially poets and spoken word artists. What are the possible solutions?

The venues to get one’s creations noticed are many and few at the same time. It takes months, and mostly years, of hard work and patience to finally hit the general public. I have connected with some of the most incredible artists and supporters in North America and have followed their tips and advice very carefully. And as a result, I received more exposure in a couple of months than I had managed to achieve in more than three years!

IMPORTANT CONSIDERATIONS

A lot of independent artists believe that once their CD or book is available for purchase, the work is done. They think that they can rely on the quality of their work for it to sell itself. While this is not a bad thought at all, it is also important to realize that sales obey the 10-90 rule: 10% creativity and 90% promotion/marketing.

Start by asking yourself the following questions: “What is my long-term goal as an artist? What do I want to do with my creation(s)? What is my mission statement?” Be very honest in your answers, because they will determine your career and how long you may last in the business. Being an artist entails many things. You must be professional in your approach, dedicated, and aware of your surroundings and global issues. It is also essential that you be willing to support other artists and causes, and serve as a positive role model. Always acknowledge your fans and supporters, those who work in the shadows for you. And most importantly: build relationships before thinking of sales! This is the first step to get respect from fellow artists, and hence exposure.

WEBSITE/PROFILE PAGES

Nowadays, if you want to attract more followers, you need to build a website or at least have a regularly updated profile page. This is very easy to do, especially if you are not computer-savvy, and it is free.

For a website, use Wix or Weebly. They are excellent! I have experience with both, and you can see how I used them: “Rizen – The CD” and the Soulpoetrysite.com store

If you are a musician or a spoken word artist, you have probably heard of Reverbnation. I use it myself and I love the fact that I can send pre-formatted newsletters to my fan base, build a street team and launch missions with the click of a button, and promote my CD and tracks through easy-to-share widgets. What’s more, people can also help spread the word by sharing the widgets almost everywhere on the Internet!

BLOG/COMMUNITY

If you want to build your online presence, it is very important that your fans and followers be involved. They want to know more about you and what you care for. A blog is a very nice tool to use. You can talk about anything, address questions and concerns from your fans, educate them on topics that matter to you, and invite them to take part in discussions. You can also promote yourself. The best blog services are WordPress and Blogger. I use WordPress myself for my two blogs: this one and my poetry blog.

You can also join writing communities and forums like Red Room and share some of your stuff there.

NETWORKING

Social networking sites are essential for promotion these days. The best part is that they are totally free! Make sure that you check out Facebook, Twitter, Ning, YouTube, and Myspace. Ning is especially impressive, as it offers tons of options! Feel free to join my network.

You can also use Internet radio. I recommend Blog Talk Radio. There are tons of broadcasts every day and the neat thing is that you can also interact in chat rooms. Hence, you have the golden opportunity to “meet” hosts and listeners who often happen to be hosts or promoters of the art themselves. I used this medium and got to know great individuals. I have been a guest on numerous shows, which has allowed me to promote my books and CD, and tell the world why I am a poet and spoken word artist. I got introduced to many new listeners. The traffic to my site has been huge since I started listening to BTR shows!

If you are not camera-shy, you can also host your own show, using your webcam. This is something that I do once a month with Livestream (and people love it!). When you join their site, you receive access to a personal studio. From there, you can upload your own videos or videos from YouTube and stream them on a 24/7 basis. Then, feel free to embed the screen anywhere you want. See for yourself on my website.

UPDATING YOUR STATUS

Part of your promotional time should be used to update your status across the different networks you belong to. You will attract more followers. However, it can be very time-consuming. You need to be able to do it in one convenient place. Use TweetDeck or Hootsuite.

BUILDING A STREET TEAM

You can only do so much on your own. At some point, if you are like me, and work alone 14-15 hours a day, you will get burned out. You need to be able to rely on others.

A street team is a group of people who are committed to help an artist spread the word about their work. The artist sends the group on miscellaneous missions (never involving money on the part of the group) and the best street teamers are rewarded in different ways. The thing I love about this concept is that it allows an artist to connect with their fan base on a different level. It brings them exposure and makes fans a complete part of the artist’s success. On the other hand, street teamers get free stuff, which is always nice!

Reverbnation offers you the perfect way to do it: once your mission is launched, the site keeps counts for you and all you have to do is check your stats!

SELLING ONLINE AND OFFLINE

95% of poets go the self-publishing way. To me self-publishing is more rewarding than challenging because I have to promote all my products myself, and it gives me the opportunity to really get to know my readers and listeners. Print-on-demand or POD is a great service and I recommend Lulu. Open an account, upload your files, fill in the necessary info, and you are on your way. They will print your books, CDs, calendars, photo books, and pictures for you. Use your Paypal account address to receive royalties when people purchase your products through your personal (free) store.

If you only focus on music or spoken word, there are a few nice options out there. I heard that CD Baby is very good. I personally use Reverbnation & Audiolife. Both sites have partnered to allow Reverbnation members to sell their merchandise and music for free. All you need is a Paypal account. Set up your store (in two minutes), upload your files, fill in the information, and start selling your CDs, MP3 albums, individual tracks, Tshirst and tote bags within minutes! And to be honest, the royalties are very decent. For more information, visit my ReverbNation/Audiolife store.

You can also sell your music digitally, using major retailers like ITunes or Amazon.com. Reverbnation lets you do that very easily!

DIVERSIFICATION

I have a motto: the more you have to offer, the more exposure you will get! It means that you have to diversify. And do not wait for others to do it for you. Do things YOURSELF!

Make a list of all your skills and see what you have to offer. If you are a poet/writer, you could offer poetry/speech-on-demand or proofreading services. If you are an amateur photographer, why not sell your pictures to other artists for their book/CD covers? And if you are really fluent in two or more languages, you could also translate documents…

Another good idea is to design your own exclusive merchandise (Tshirts, bags, mouse pads, mugs, greeting cards, etc.) and sell it using services like Zazzle or Cafepress. All you need is a Paypal account. They provide you with a free store that you can promote everywhere you want. And royalties are quite decent. You can see what I did with my Zazzle store.

The great thing about diversification is that it makes it harder for people to label you in one category. You may end up attracting a lot of different people!

LAST WORDS

Always remember this: treat others the way you would like to be treated. Before throwing links at someone, introduce yourself properly and get to know them a little. You will be surprised by how much help and support you will receive in return!

Also, do not hesitate to ask for tips and advice from those who have a proven successful background in your industry. Always keep a notebook and pen handy, and write any suggestion and idea given you. Sometimes, one little thing will make a huge difference.

Finally, frustration and discouragement are part of the job. Take a few days off, enjoy life, and come back refreshed! ;-)

Do not hesitate to visit my website to see all the above tips and advice in action!

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Pre-Christmas Same: Time to save! 02/11/2009

Posted by Cendrine Marrouat in English, Marketing & Promotion, Music, Poetry.
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